Asian Marketing Schemes x Old Jersey Joe Gallery Show Flyer?

Just got these images from my crewmate Cider from Bangkok, Thailand. It seems that the company Diesel is using a web image of a 2006 show flyer to help sell their fragrance. Notice how they attempted to add in some bubbles, drips, and what looks like the word Yo (bottom right).

Cider writes: “I got off work today and walked over to the ground floor of my job and found this kickin’ it at a booth. In the beginning I thought it was a RIME collabo with Diesel’s new fragrance but after walkin around it, it seems like they wanted to put graffiti onto their sales booth, so they decided to ink-jet this RIME piece onto it. Just surprised me…pretty much.”

This is not the first time this images was used for selling goods. It was also stolen and used for an Iphone app called “Graffiti Anarchy“. What the fuck?

6 thoughts on “Asian Marketing Schemes x Old Jersey Joe Gallery Show Flyer?

  1. Yupp for sure, fuck exploiting other people’s work and not AT LEAST giving credit/recognition, if not some kind of “support” or other…
    But yea, you could also go the “I am flattered you bit my shit” way lol

  2. Jerz I hope you can get paid for this.. These corporate bastards… Your dues are paid you need to get a lawyer on that….

  3. Pingback: Copy Cat in Perth, Australia «

  4. Very interesting!

    I recently did some marketing work for a L’Oreal (who owns Diesel) which involved creating a Diesel product for the Only the Brave campaign.

    Little did I know that the original campaign used the intellectual property that belonged to a non-employed Diesel artist. Although it would be the designer’s responsibility, every marketer, visual merchandiser or even promotions staff should question the rights of the design when marketing the brand.

    Just because it is graffiti off a ‘wall’ does not mean you can take the credit, Diesel. Diesel Marketing Manager, shame on you…

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